AFI Mission and Values Our Mission/Values
AFI's mission is to bridge the financial intellectual gap in our society such that all Americans have an opportunity to enjoy the full benefit of their labor. American Financial Institute, founded in 2002 grew out of the need to address the growing problem of financial illiteracy in our society. Studies show that illiteracy regarding financial matters represents one of the greatest plagues to our economy. The rapid growth of debt-to-wealth ratios and bankruptcy filings are only symptoms of the crisis. Many Americans are unable to balance a checkbook and most simply have not insight into the basic survival principles involved with earning, spending, saving and investing. Many fail in the management of their first consumer credit experience, establish bad financial management habits, and stumble through their lives learning by trial and error.

American Financial Institute has identified six values statements that serve as guiding principles in fulfilling its Mission.

Excellence in Education: We are committed to providing individuals with high quality financial workshops and financial licensure/certification programs conducted by competent industry professionals and supportive staff.

Support Learning: We are committed to providing support, respect and encouragement thereby enabling individuals to achieve their financial goals and develop skills for lifelong financial security.

Contribution to the Community: We strive to serve the financial, occupational, and enrichment needs of our society; and enhance its quality of life.

Quality of Work Environment: Recognizing that everyone contributes to the learning process, we value each member of our organization; foster respect, trust, and support among industry professionals, faculty, staff, and students; encourage responsible, creative risk-taking and innovation; and recognize and reward exceptional performance and integrity.

Respect for Diversity: Believing that everyone should have an opportunity to learn and improve their financial well-being, we value intellectual and cultural diversity.

Dedication to the Future: We are committed to continuous evaluation of our organization in order to address the needs of the present and to meet the challenges of the future.